The Digital Wonder

An investigation into the success of Swedish advertising agencies in adopting the internet and winning international awards

Time table

Forthcoming events and important dates:

  • Spring 2010: Oral history interviews with key entrepreneurs and creators.
  • 19 May 2010: Meeting with the project’s scientific advisory group in Gothenburg.
  • August 2010: Launching of the online survey questionnaire about experiences in the internet advertising industry, which we hope will be filled in by everyone in the industry.
  • 1 July 2011 End of project.

Previous events and important dates:

  • 17 February 2010: Witness seminar on ”Internet, the IT boom, and the advertising industry in the second half of the 1990s” at ABF-huset, Stockholm. Please follow this link for more information.18 November 2009: ”Campaign evening” at CP+B Europe, where the researchers discussed a number of successful digital campaigns with members of the advertising industry.
  • 1 June 2009: The project started formally.
  • 18 May 2009: Pilot interview conducted to try out the interview outline and approach.
  • 22 April 2009: The project organised a one-day workshop on interview methodology at the Department of Economic History, University of Gothenburg.