The Digital Wonder » Johan Tesch http://digitalaundret.se An investigation into the success of Swedish advertising agencies in adopting the internet and winning international awards Tue, 22 Nov 2011 20:37:53 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The Tesch brothers in London http://digitalaundret.se/2010/03/the-tesch-brothers-in-london/ http://digitalaundret.se/2010/03/the-tesch-brothers-in-london/#comments Wed, 31 Mar 2010 12:42:18 +0000 gustav http://digitalaundret.se/?p=106 On Friday 26 March I (Gustav) set out for London’s Farringdon district for successive interviews with Måns and Johan Tesch, two representatives of what has been labelled the export of the Swedish digital wonder, as several Swedish digital creators have been recruited by major foreign agencies over the last few years. The Tesch brothers founded Tesch & Tesch in 1996, which then became one of the leading web bureaus in Sweden by 1999. Following economic difficulties in the wake of the dotcom crash, the brothers sold their creation to the Lowe network in 2002. The firm, now under the name Lowe Tesch, won gold lions in Cannes in 2004 and 2005 for campaigns for Saab Automobile and 3. When the firm was merged with Lowe Brindfors in 2007, the brothers decided it was time to move on and headed for London, Johan as a creative director at BBH and Måns as digital strategy director first at Lowe worldwide and then at Fallon. They are currently working on setting up their new, yet unnamed, agency in London with the idea of combining the best elements of Swedish and British advertising practices. We can only wish them good luck.

The interview transcript from these and some 20 other interviews constitute the main source material for this research project. At the time of writing I am waiting for the next and fifth interview, with Speedway Digital Army, Abel & Baker and Great Works co-founder David Sundin.

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