The Digital Wonder

An investigation into the success of Swedish advertising agencies in adopting the internet and winning international awards

The interviews are coming along nicely

This spring the research group focus on interviewing, and we have added a few more entrepreneurial life stories to our list. Last week Gustav and Ann-Sofie met up with Perfect Fools co-founder Tony Sajdak. Besides providing a fourth angle of what happened at Abel & Baker in the early 2000s (following Martin Cedergren, Ted Persson, [...]

The Tesch brothers in London

On Friday 26 March I (Gustav) set out for London’s Farringdon district for successive interviews with Måns and Johan Tesch, two representatives of what has been labelled the export of the Swedish digital wonder, as several Swedish digital creators have been recruited by major foreign agencies over the last few years. The Tesch brothers founded [...]