The Digital Wonder » Acne http://digitalaundret.se An investigation into the success of Swedish advertising agencies in adopting the internet and winning international awards Tue, 22 Nov 2011 20:37:53 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The interviews are coming along nicely http://digitalaundret.se/2010/05/the-interviews-are-coming-along-nicely/ http://digitalaundret.se/2010/05/the-interviews-are-coming-along-nicely/#comments Tue, 18 May 2010 13:25:48 +0000 gustav http://digitalaundret.se/?p=111 This spring the research group focus on interviewing, and we have added a few more entrepreneurial life stories to our list. Last week Gustav and Ann-Sofie met up with Perfect Fools co-founder Tony Sajdak. Besides providing a fourth angle of what happened at Abel & Baker in the early 2000s (following Martin Cedergren, Ted Persson, and David Sundin), Tony gave us insights into digital advertising from the vantage point of a production company.

Next week we are meeting with, in turn, Matias Palm Jensen (Farfar), Jesper Kouthoofd (Acne), and Axel Bendrik (Deasign). We are not least looking forward to hearing about the rise and fall of Farfar, who set the digital wonder in motion with their 2001 Grand Prix Cyberlion, but were unexpectedly wound up by their owners, Aegis Group, about a month ago.

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