http://digitalaundret.se An investigation into the success of Swedish advertising agencies in adopting the internet and winning international awards Tue, 18 May 2010 13:25:48 +0000 http://backend.userland.com/rss092 en This spring the research group focus on interviewing, and we have added a few more entrepreneurial life stories to our list. Last week Gustav and Ann-Sofie met up with Perfect Fools co-founder Tony Sajdak. Besides providing a fourth angle of what happened at Abel & Baker in the early 2000s ... http://digitalaundret.se/2010/05/the-interviews-are-coming-along-nicely/ On Friday 26 March I (Gustav) set out for London's Farringdon district for successive interviews with Måns and Johan Tesch, two representatives of what has been labelled the export of the Swedish digital wonder, as several Swedish digital creators have been recruited by major foreign agencies over the last few ... http://digitalaundret.se/2010/03/the-tesch-brothers-in-london/ The witness seminar ”The internet, the IT boom and the advertising industry in the second half of the 1990s” was held on 17 February. The panel - Mattias Hansson, Mattias Söderhielm, Johan Ihrfelt, Hans Sydow, Sven-Olof Bodenfors and Rolf Jansson - represented several of the important actors during the turbulent ... http://digitalaundret.se/2010/03/the-internet-the-it-boom-and-the-advertising-industry/ On Wednesday, 17 February, we welcome everyone to our witness seminar on "Internet, the IT-boom and the advertising industry in the second half of the 1990s". The seminar takes place between 1 PM and 5 PM at Sandlersalen, ABF-huset, Sveavägen 41, Stockholm. The purpose of the witness seminar is not ... http://digitalaundret.se/2010/02/welcome-to-the-witness-seminar-on-wednesday-17-february/ On 18 November, the three researchers in the project and Morgan met up with half a dozen advertising professionals in Gothenburg, mainly from award-winning agencies Crispin Porter + Bogusky Europe and Forsman & Bodenfors. The purpose of the event was to improve our understanding of what makes an internet advertising ... http://digitalaundret.se/2009/12/what-makes-a-digital-advertising-campaign-successful/ The original inspiration for this project was the GUNN Report 2007, where four Swedish bureaus (Farfar, Forsman & Bodenfors, Lowe Brindfors, and Great Works) were listed among the world's top ten digital agencies. Since then, there have been number of indications of continued competitiveness for the Swedish agencies. To list ... http://digitalaundret.se/2009/11/further-evidence-of-the-digital-wonder/ Chalmers University of Technology, the University of Gothenburg, the Swedish Association of Communication Agencies and Hyper Island have been awarded SEK 2,143 million for a two- year project to study the digital wonder in Swedish advertising. The project is part of the research programme Young networks culture, funded by the ... http://digitalaundret.se/2009/10/unikt-forskningsprojekt/