The Digital Wonder

An investigation into the success of Swedish advertising agencies in adopting the internet and winning international awards

Further evidence of the digital wonder

The original inspiration for this project was the GUNN Report 2007, where four Swedish bureaus (Farfar, Forsman & Bodenfors, Lowe Brindfors, and Great Works) were listed among the world’s top ten digital agencies. Since then, there have been number of indications of continued competitiveness for the Swedish agencies. To list but a few recent ones:
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A new research project on internet advertising in Sweden

Chalmers University of Technology, the University of Gothenburg, the Swedish Association of Communication Agencies and Hyper Island have been awarded SEK 2,143 million for a two- year project to study the digital wonder in Swedish advertising. The project is part of the research programme Young networks culture, funded by the Knowledge Foundation. The project is [...]

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