The witness seminar is now available
The transcript from the witness seminar entitled ”The internet, the IT boom and the advertising industry in the second half of the 1990s” is finally available for downloading from this URL.
The text is in Swedish, with an abstract in English and an introductory text in Swedish which presents the project and the witness seminar as [...]
The Danish Advertising Association looks at ”the Swedish cookbook of success”
There has been a hiatus on this site for a while, since Oskar and Gustav are on paternity leave – this outstanding feature of the Swedish welfare state. However, Ann-Sofie has not been idle in the meantime. On 1 September she gave a talk at a seminar organized by the Danish Advertising Association. In his [...]
Guldägget 2011
Tonight Guldägget, the main award show for Swedish communication agencies, celebrates its 50th anniversary at Stockholm Waterfront. Accompanying Guldägget, the Swedish Association of Communication Agencies organize two days of seminars. Ann-Sofie represented the project with a lecture yesterday afternoon on our findings so far.
Right now we’re in the middle of an intense period of article [...]
The digital wonder at ADA and in GP
Here comes a belated report from our presentation at Business Region Gothenburg’s Association for Design and Advertising, ADA on 1 March. Some 100 creatives listened rather attentively – especially given the high level of noise at Bliss Resto – to our 45 minutes of preliminary findings and comments by Gustav Martner (CP+BE) and Jimmy Herdberg [...]
GUNN Report 2010
In one of the first posts on this site, we stated that ”The original inspiration for this project was the GUNN Report 2007, where four Swedish bureaus (Farfar, Forsman & Bodenfors, Lowe Brindfors, and Great Works) were listed among the world’s top ten digital agencies.” If we were worried that the Swedish [...]
The interviews are coming along nicely
This spring the research group focus on interviewing, and we have added a few more entrepreneurial life stories to our list. Last week Gustav and Ann-Sofie met up with Perfect Fools co-founder Tony Sajdak. Besides providing a fourth angle of what happened at Abel & Baker in the early 2000s (following Martin Cedergren, Ted Persson, [...]
The Tesch brothers in London
On Friday 26 March I (Gustav) set out for London’s Farringdon district for successive interviews with Måns and Johan Tesch, two representatives of what has been labelled the export of the Swedish digital wonder, as several Swedish digital creators have been recruited by major foreign agencies over the last few years. The Tesch brothers founded [...]
The internet, the IT boom and the advertising industry
The witness seminar ”The internet, the IT boom and the advertising industry in the second half of the 1990s” was held on 17 February. The panel – Mattias Hansson, Mattias Söderhielm, Johan Ihrfelt, Hans Sydow, Sven-Olof Bodenfors and Rolf Jansson – represented several of the important actors during the turbulent years of the late 1990s: [...]
Welcome to the witness seminar on Wednesday 17 February
On Wednesday, 17 February, we welcome everyone to our witness seminar on ”Internet, the IT-boom and the advertising industry in the second half of the 1990s”. The seminar takes place between 1 PM and 5 PM at Sandlersalen, ABF-huset, Sveavägen 41, Stockholm. The purpose of the witness seminar is not only to give insights to [...]
A discussion of what makes campaigns successful
On 18 November, the three researchers in the project and Morgan met up with half a dozen advertising professionals in Gothenburg, mainly from award-winning agencies Crispin Porter + Bogusky Europe and Forsman & Bodenfors. The purpose of the event was to improve our understanding of what makes an internet advertising campaign successful, innovative, and award-winning. [...]
keep looking »