The Danish Advertising Association looks at ”the Swedish cookbook of success”
Posted on | oktober 15, 2011 | No Comments
There has been a hiatus on this site for a while, since Oskar and Gustav are on paternity leave – this outstanding feature of the Swedish welfare state. However, Ann-Sofie has not been idle in the meantime. On 1 September she gave a talk at a seminar organized by the Danish Advertising Association. In his introduction to the seminar, Kim Boisen of the Danish Advertising Association pointed to Sweden ”beating” Denmark 32-2 in terms of Cannes lions won. The purpose of the seminar was to point to success factors in Swedish digital advertising to contemplate for the Danes . A number of our interviewees were among the other speakers – Swedish digital advertising is a small world. The seminar was commentated on in the Danish marketing journal Huset Markedsføring.
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