The Digital Wonder

An investigation into the success of Swedish advertising agencies in adopting the internet and winning international awards

Guldägget 2011

Tonight Guldägget, the main award show for Swedish communication agencies, celebrates its 50th anniversary at Stockholm Waterfront. Accompanying Guldägget, the Swedish Association of Communication Agencies organize two days of seminars. Ann-Sofie represented the project with a lecture yesterday afternoon on our findings so far.
Right now we’re in the middle of an intense period of article [...]

The digital wonder at ADA and in GP

Here comes a belated report from our presentation at Business Region Gothenburg’s Association for Design and Advertising, ADA on 1 March. Some 100 creatives listened rather attentively – especially given the high level of noise at Bliss Resto – to our 45 minutes of preliminary findings and comments by Gustav Martner (CP+BE) and Jimmy Herdberg [...]