In one of the first posts on this site, we stated that ”The original inspiration for this project was the GUNN Report 2007, where four Swedish bureaus (Farfar, Forsman & Bodenfors, Lowe Brindfors, and Great Works) were listed among the world’s top ten digital agencies.” If we were worried that the Swedish success in international competitions was a temporary phenomenon, we were certainly soothed by the GUNN Report 2010, released about a month ago.In the annual ranking of the world’s most awarded digital campaigns and agencies, Sweden excels more than ever. Forsman & Bodenfors and DDB Stockholm share the top spot, followed by Crispin Porter + Bogusky (with their European office in Gothenburg). Farfar ranks fourth, even though the agency was shut down in April. What this means in a wider context is a different matter, and one that we are examining in the project. But our object of study, the phenomenon ”the Swedish digital wonder”, is clearly more relevant than ever.

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