The internet, the IT boom and the advertising industry

Posted on | mars 11, 2010 | No Comments

The witness seminar ”The internet, the IT boom and the advertising industry in the second half of the 1990s” was held on 17 February. The panel – Mattias Hansson, Mattias Söderhielm, Johan Ihrfelt, Hans Sydow, Sven-Olof Bodenfors and Rolf Jansson – represented several of the important actors during the turbulent years of the late 1990s: new media (Z-magazine), government-owned companies (Telia, Posten), internet consultants (Framfab, Spray) and advertizing agencies investing in the new media landscape (Adera, Forsman&Bodenfors). During the seminar the participants were given the opportunity to share their experiences of the dramatic changes of business opportunities created by the emergence of the Internet. Their stories dealt with the interdependence of technological change, entrepreneurial spirits and the feeling of making history. The seminar was recorded and is now being transcribed. The results will be published in a report later this year. If you are interested in a copy, send us an e-mail (gustav.sjoblom[at]chalmers.se) and we will let you know as soon as the report is ready.

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