The Digital Wonder

An investigation into the success of Swedish advertising agencies in adopting the internet and winning international awards

The Tesch brothers in London

On Friday 26 March I (Gustav) set out for London’s Farringdon district for successive interviews with Måns and Johan Tesch, two representatives of what has been labelled the export of the Swedish digital wonder, as several Swedish digital creators have been recruited by major foreign agencies over the last few years. The Tesch brothers founded [...]

The internet, the IT boom and the advertising industry

The witness seminar ”The internet, the IT boom and the advertising industry in the second half of the 1990s” was held on 17 February. The panel – Mattias Hansson, Mattias Söderhielm, Johan Ihrfelt, Hans Sydow, Sven-Olof Bodenfors and Rolf Jansson – represented several of the important actors during the turbulent years of the late 1990s: [...]