Welcome to the witness seminar on Wednesday 17 February

Posted on | februari 12, 2010 | No Comments

On Wednesday, 17 February, we welcome everyone to our witness seminar on ”Internet, the IT-boom and the advertising industry in the second half of the 1990s”. The seminar takes place between 1 PM and 5 PM at Sandlersalen, ABF-huset, Sveavägen 41, Stockholm. The purpose of the witness seminar is not only to give insights to participants and spectators, but also to provide a historical source material which will be used in our research. The seminar is recorded as audio and video files and will hopefully be made publicly available in some form.

What we want to achieve with the seminar is to recall the uncertainty that followed the breakthrough of the internet, as the boundaries between media, advertising, telecommunications, and information technology were blurred (at least temporarily). We have gathered a panel who will first share their personal experiences of the mid- and late 1990s, then comment each others’ statements. The panel consists of Mattias Hansson, Mattias Söderhielm, Johan Ihrfelt, Hans Sydow, Sven-Olof Bodenfors and Rolf Jansson.

The seminar marks the beginning of the ”public” phase of this project. So far we have mainly been working quietly with preparations, but hopefully you’ll see more of us from now on. If you’re interested in knowing more about the project, please come along to the mingle after the seminar, at the Swedish Association of Communication Agencies, Sveavägen 34.

The seminar is free of charge, but please sign up here.

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